Effective Vehicle Wrap Design

Photo taken from the Purple Paw official webpage because I was too occupied with getting Scarlet ready for her appointment to take my own photo

I just chased this RV down like it was an ice cream truck.

For a few days now, I’ve been meaning to get Scarlet a “cat mani pedi”, but she refuses to go to a pet spa to have it done– it’s a battle of wills to get her into the cat carrier. She hates being in a car and gets stressed out easily since being adopted has been a major life change for her.

I was at the corner near my apartment when I noticed this vehicle in front of me in traffic, and I immediately hoped it was going into my complex. Luckily, it was! One of my neighbors had made an appointment for her dog, and the mobile spa proprietor had time to trim Scarlet’s claws today!

What caught my eye about this vehicle was the paw prints, the picture of the animals, and the clear information about what it is. It’s easy to notice in moving traffic, and the only question the viewer is left with is, “can you fit my pet in today?” The website and phone number are also clear for people who don’t have the time to just follow the mobile spa and make an appointment immediately.

The use of white space around the logo, information, and photos makes everything come across more clearly, and the sizing of the graphics is proportionate to the size of the RV. The color scheme is eye-catching because the purple contrasts with the golden tones in the photo of the dog. It’s a perfect way to get new customers while on the way to see an existing customer!

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